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Brands Must Anchor to Core Values: A Cautionary Tale from Target and Beyond
In times of rapid change and mounting pressure, brands face a pivotal test: Do you stand firm on your values, or pivot for convenience...
john90345
Aug 223 min read


Gen Z Is Reimagining the Mall — And It’s Not About Shopping
What the “post-mall mall” means for the future of retail, real estate, and community. For decades, the mall was a symbol of American...
anaykta
Jul 313 min read


PepsiCo is making a major pivot toward clean-label food — and it could reshape the snack aisle.
As reported by Reuters , PepsiCo is rebranding Lay’s and Tostitos to eliminate artificial dyes and flavours, while swapping out...
anaykta
Jul 212 min read
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