If you’ve ever worked on something that permanently upgraded your thinking, you’ll understand this story. Every once in a while, I look back at some of the critical work that really shaped the Inclusion Marketing Framework our team at TerraNova360 uses.   I wanted to share one of the more challenging ones today. One of the most formative was a massive data-modelling, quantitative insight, and dealer-level ethnographic study I led for the Toronto Area Ford Dealers Association.

When Canada’s diversity isn’t just a backdrop but the launchpad, what happens when brands stop doing ‘one-size-fits-all’ and start doing what works? 1. Introduction In an article for Forbes this year, Isaac Mizrahi asks the question: “Is multicultural advertising just advertising?” The simple answer, he writes, is both “yes ... and no.” On the surface, advertising looks straightforward. However, when you consider the layers of culture, identity, and heritage, especially in a

Inflation continues to reshape how Canadians shop in 2025, but the impact isn’t uniform across categories. On one side, private label is...