U.S. Retail
challenge
Taste of Nature, a Canadian brand known for organic, non-GMO, and vegan snack bars, sought to penetrate the U.S. market, specifically via Sprouts grocery stores in key states. The goal was not just awareness, but conversion, getting American consumers to sample, purchase, and form an early brand connection. Competing in a crowded natural snack category, the brand needed to stand out in-store and gather real consumer insights to guide future expansion.
result
The campaign significantly exceeded expectations:
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48.9% conversion rate from sampling to purchase, indicating strong product-market fit.
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Sales exceeded objectives by 80%, validating the strategic market entry and pricing promotion.
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Detailed data collected from 36 stores offered valuable insights into demographics, consumer sentiment, and future marketing tactics.