marketing
strategy

Marketing Strategy for a Diverse Consumer Market 

From Insight to Impact 

At TerraNova360, we don’t just deliver research, we turn it into strategy. Our marketing strategy services are rooted in deep consumer understanding, drawing from our clients’ proprietary research, our own fieldwork, and decades of experience working with multicultural and GenPop communities. Whether you're entering a new market, refreshing your brand, or launching a new product, we help you shape strategies that resonate across culture, language, and lived experience. 

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How We Work 

1. Audit & Landscape Review 
We begin with a scan of your current positioning, competitors,
and whitespace opportunities in diverse markets. 
 

2. Insight Integration 
We apply research findings from qualitative, quantitative, and cultural lenses
to uncover drivers, motivators, and unmet needs. 
 

3. Strategic Planning & Messaging Architecture 
We translate insights into clear go-to-market strategies that guide positioning,
messaging, targeting, and tactical planning. 
 

4. Cross-Functional Alignment 
We work across internal teams (brand, digital, shopper, agency partners) to ensure
the strategy is actionable and aligned. 

 

What We Deliver 

• Multicultural & Inclusive Brand Strategy 

• Audience Segmentation & Persona Development 

• Brand Positioning & Messaging Frameworks 

• Campaign Strategy & Channel Planning 

• Go-to-Market Playbooks 
   

Why It Works 

We don’t believe in one-size-fits-all. Our strategies are: 

• Grounded in real-world data and lived experience 

• Co-created with diverse consumer perspectives 

• Built to deliver cultural relevance and commercial results 

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