ConsumeR
Research

Consumer Research for a Diverse, Evolving Market 

Insights That Drive Relevance and Results 

At TerraNova360, we help brands uncover what matters most to today’s consumers from newcomer families in Brampton to Gen Z trendsetters in Brooklyn. Whether you're launching a product, refining your message, or identifying untapped opportunities, we deliver human-centred research that unlocks growth. 

 

Our Research Capabilities 

Quantitative Services 

• Market Sizing & Segmentation 

• Brand Health & Tracker Studies 

• Concept & Creative Testing 

• Campaign Performance Analytics 

• Cross-Market Comparisons 

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Qualitative Services 

• Focus Groups & In-Depth Interviews 

• Digital Ethnography & Social Listening 

• Shop-Alongs & Path-to-Purchase 

• Community Intercepts at Events or Festivals 

 

Research with Cultural Intelligence 

We specialize in reaching diverse, intersectional communities — including newcomers, ethnic consumers, 2SLGBTQIA+ communities, and more across Canada, Australia, the U.S., and select European markets. With deep experience in multicultural and equity-focused research, we go beyond surface insights to uncover motivations, barriers, and unmet needs. 

 

Tools That Power Better Decisions 

• M.E.I.360™ – Multicultural Equity Index 
  Evaluate brand equity and representation through an inclusive lens. 

• Campaign Analytics Dashboard 
  Real-time KPIs across language, ethnicity, media channels, sentiment, and engagement metrics. 

 

Who We Work With 

• CPG, lifestyle, and wellness brands entering ethnic markets 

• Retailers, banks, and telcos are building stronger community ties 

• Nonprofits and public sector leaders engaging equity-deserving groups 

• Agencies and media companies needing deep audience understanding 

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A great article to read to understand more about our services and the associated costs is: How much Does Research Cost?  If you’re running customer feedback or VoC work, here’s a must-read on protecting both data quality and brand trust: When Surveys Go Wrong.

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