Integrated Growth Blueprint™
The Integrated Growth Blueprint™ is TerraNova360's proprietary five-phase growth framework: Probe, Plan, Position, Promote, Perfect. Built for established brands whose strategy has stopped keeping pace with their market.
The market moved. Your strategy didn't keep up.
We close the gap.
Know where your market is. Build for where it's going.
ABOUt terranova360
Most growth strategies don't fail because they're wrong. They stall because the market changed and the strategy didn't keep pace. If growth is getting harder to predict or scale, this is usually why.
TerraNova360 pinpoints where your strategy is out of sync with the market, and what needs to shift to get growth moving again. It comes down to three things: who you're targeting, how your brand is positioned, and where to invest for growth.
the model
The Integrated Growth Blueprint™ is our proprietary five-phase solution: Probe, Plan, Position, Promote, Perfect. It starts with the problems stalling your growth and ends at The New Consumer Advantage: winning the market your competitors didn't see coming.
TerraNova360 growth model:
1. Three problems
2. 5 phase Integrated Growth Blueprint
3. New Consumer Advantage with three payoffs.
The PROBLEM
Every engagement runs through the Integrated Growth Blueprint™.
Five phases that close the gap, wherever you’re starting from.
01 Probe
Your market has moved. We find it. A clear, research-backed picture of where real growth is coming from.
02 Plan
Strategy built for today’s market. A growth roadmap your team can align behind and execute.
03 Position
Own where your brand needs to stand. A brand position that earns trust with the consumers driving your next decade of growth.
04 Promote
Spend where your market actually is. Precision activation with measurable ROI, with spend that follows the real market.
05 Perfect
Test everything. Scale what wins. Real-time tracking and continuous testing across creative, channels, and targeting.
The Prize
The New Consumer Advantage
Win the market your competitors didn’t see coming.
Payoff 1
Grow Forward: Capture the market before your competitors do.
Payoff 2
Own the Market: A position no competitor can replicate.
Payoff 3
Win Trust: Customers. Staff. Vendors. Community.
Proof
Our team has delivered work for:
Ford Canada · Grace Foods · Lowe’s · Sephora · P&G · MLSE · Diabetes Canada · Bell Canada · Re/Max · Intact Insurance · CBC · Canadian Tire · Metro · Taste of Nature · Toronto Blue Jays
+30% sales volume growth
57→84 purchase intent lift
+93% above-plan store sales
THE FOUNDER
Most growth strategies were built for a market that no longer exists. The customers driving your next decade of growth don't look like the ones who built your last decade of results.
I'm John Stevenson, founder of TerraNova360. When a brand stops growing, the instinct is to question the product, the team, the execution. Usually that's the wrong diagnosis. The market shifted. The strategy didn't. That's the gap I've spent 25 years closing for brands across Canada, the US, and Europe.
It shows up differently for every client. For a major automaker, it was losing share in its fastest-growing geography because the buyer profile had shifted. For a heritage CPG brand, it was stagnant sales in a category they should have owned. For a national health organization, it was a mission and a community that had quietly grown apart.
In every case the fix wasn't a new campaign. It was a strategic realignment: built on research, executed with precision, measured against revenue.
I've led that work with leadership teams at Ford Canada, Grace Foods, Sephora, Lowe's, Diabetes Canada, P&G, MLSE, Bell Canada, Re/Max, Intact Insurance, and others.
Our proprietary framework, the Integrated Growth Blueprint™, turns market insight into decisions your team can execute. One plan. Built for the market that exists today.
If you want to understand where your growth is being held back, book a 30-minute assessment call.