ABOUT TERRANOVA 360
Most growth strategies don't fail because they're wrong.
They stall because the market has changed and the strategy hasn't kept pace. If growth is becoming harder to predict or scale, this is usually why.
TERRANOVA360 pinpoints where your strategy is out of sync with the market, and what needs to shift to get you back on track. It comes down to three things: Who you're targeting, how your brand is positioned, where to invest for optimize growth
THE FOUNDER
JOHN STEVENSON
Most growth strategies were built for a market that no longer exists.
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The customers driving your next decade of growth don't look like the ones who built your last decade of results.
I'm John Stevenson, founder of TerraNova360. When a brand stops growing, the instinct is to question the product, the team, the execution. Usually that is that's the wrong diagnosis. The market shifted. The strategy didn't. That's the gap I've spent 25 years closing for brands across Canada, the US and Europe.
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This shows up differently for every client. For a major automaker it was losing market share in its fastest-growing geography because the buyer profile had shifted. For a heritage CPG brand it was stagnant sales in a category they should have owned. For a national health organization it was a mission and a community that had quietly grown apart.
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In every case the fix wasn't a simply new campaign. It was a strategic realignment, built on research, executed with precision, measured against revenue.
I've led that work with leadership teams at Ford Canada, Grace Foods, Sephora, Rona, Diabetes Canada, P&G, MLSE, Bell Canada, Re/Max, Intact Insurance and others.
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Our proprietary framework, the Integrated Growth BluePrint, turns market insight into decisions team can effectively execute, One plan. Built for the market that exists today.
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If you want to understand where your growth is being held back, book a 30-minute assessment call.
about us
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THE PROBLEM WE SOLVE
Growth plateaus rarely have a single cause. Sometime the market has shifted and the strategy hasn't followed. Sometimes a brands is ready to enter a new market but doesn't have a clear picture of where the real opportunity is. Sometimes the spend is there but it's not reaching the right audience.
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What's common across all of it: the gap between where the strategy is pointed and where the market actually is.
That's what we close. Using the Integrated Growth Blueprint™ our proprietary five-phase framework, we identify where the misalignment is, build a strategy around the market that exists today. The we give your a roadmap to execute, with or without us along side you.
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Research-led. Results-oriented. Built for where
your market is going.
OUR experience
A collection of successful strategic integrations
for respected clients
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Laura Syron,
President & CEO, Diabetes Canada
Diabetes Canada was pleased to work with Terranova360 to develop our first-ever Inclusion, Diversity, Equity & Accessibility (IDEA) strategy and roadmap. Terranova360 brought deep experience and helpful tools to our development process. In particular, we appreciated their ability to do insightful and sensitive qualitative and quantitative research with a variety of stakeholders to inform and co-create our strategic direction. We also found their proprietary four-part strategic framework invaluable. The result is a new overall IDEA strategy for Diabetes Canada that we’re proud to embrace and that sets us on a path to champion IDEA in all aspects of our business - culture, relationships, mission work, leadership and governance. “
